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Creating the experience

‘Creating the experience’ phase starts from the strategy and the answers obtained in the “Framing the vision” phase and aims to build a hi-fidelity prototype designed to suit the target audience. ‘Creating the experience’ phase is made by 5 steps inspired by Jesse James Garrett’s The Elements of User Experience, simply because through the years this method still makes a lot of sense and can be very helpful!


Strategy: what are the business objectives through the product or service and the user needs

Scope: functional specifications and content requirements

Structure: interaction design and information architecture

Skeleton: interface design, navigation

Surface: visual design

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